It doesn’t take a genius to figure out what this week’s most important announcements are. Apple, Google, and Microsoft, the three towering tech giants dropped a series of gadgets that are well positioned to change the future of PC. There is a clear trend among them: each is designed for a special subset of professionals, which is reflective of the industry as a whole: traditional PC’s are fading from average households and becoming specialized professional tools.
But among these innovative pushes for PC’s to become the trucks of computers is Apple’s TV app. The one app that unifies all your television experience by aggregating all the content every tvOS app offers into one interface. This, out of everything released on October 27th, is probably the most strategically important product announcement. Continue reading “No one is writing about the Apple TV app — the real star of the show”